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Live Experiences
Whether rapper Haftbefehl (supposedly) opens a fast food restaurant, the Champions League will be broadcast on DAZN in the future, the final season of Gilmore Girls is released, or the colourful world of Netflix is celebrated with 100 influencers or nearly 10,000 fans – events give brands the opportunity to connect with their customers and fans and spark genuine brand love.
And if you manage to create moments that really come to life on visitors’ social channels, youalso generate enormous reach – as in these examples...
Client: Netflix & DAZN | Agency: Kolle Rebbe | Role: Creative Direction
This project shown here was created during my time at Kolle Rebbe for Netflix and DAZN. It was developed collaboratively as part of a team effort. All rights to the work remain with the respective rights holders.
For the launch of the third season of Better Call Saul, we had rapper Haftbefehl open a Los Pollos Hermanos fast food restaurant. At least, that's what we led the fan community to believe. Even though it didn't quite turn out that way, no one went home sad after seeing the rap star perform and enjoying delicious chicken fillets.
To mark the start of the first season in which the UEFA Champions League was broadcast on DAZN, we threw a huge block party – with the channel’s top presenters, football celebrities, and, above all, lots of DAZN and Champions League fans.
For the revival of Gilmore Girls, we invited fans to step right into Stars Hollow for a night.
Before the official release, guests got to watch the very first new episode on cozy couches, sip coffee in our rebuilt Luke’s Diner, and celebrate with the show’s leading actresses themselves. It felt less like an event and more like stepping straight back into Stars Hollow – only this time, everyone was invited.
For Netflix’s biggest fan event to date in Germany, we welcomed more than 9,000 visitors into one place: every show they loved. Guests could step into their favorite series, try snacks inspired by iconic moments, and even meet cast members from Orange Is the New Black. It was part festival, part film set, and entirely Netflix.
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