Ain’t nothing changed.

 

Since then, I’ve just traded crayons for campaigns – and kept the same joy in creating things that move people.

Today, I lead creative teams and develop ideas that connect brands, culture, and technology – with a particular focus on social-first storytelling and sport, lifestyle, and entertainment brands. My work often centers around campaigns that start on social media and grow into something bigger – ideas that people want to share, not skip.

I’ve built and led creative units within a global agency, worked across markets and disciplines, and helped brands find their voice in an always-on world. Along the way, I’ve had the privilege to see our work recognized at Cannes Lions, D&AD, The One Show, Clio, LIA, Effie, ADC Germany, and a few more – and to serve as a jury member at several of these award shows.

I’m also curious about how Artificial Intelligence can enhance creativity – using new tools to speed up workflows, spark inspiration, and push ideas further.

Guess Mrs. Frenzel was right: painting still brings me a lot of joy – only now, the canvas got a bit bigger.​

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