Route Network

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The simple product statement, “anytime, anywhere” of Hamburg’s taxi cab operator Das Taxi should be communicated towards public transport passengers.

 

Booked as a common billboard on several subway stations Das Taxi presents its own version of the route map of Hamburgs public transport organisation HVV. Directly next to the official one hangs a special Das Taxi version. Every street in Hamburg can be found on it, referring to the several thousands “stations” Das Taxi offers.

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Client: Das Taxi | Agency: Nordpol+ Hamburg | Role: Art Direction​

This project shown here was created during my time at Nordpol+ Hamburg for Das Taxi. It was developed collaboratively as part of a team effort. All rights to the work remain with the respective rights holders.