Hier ist der Platz

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A new era began for sport streaming service DAZN in summer of 2018 – the era of Champions League. So, in order to convince German football fans to join the live streaming revolution and to make them forget about SKY, we introduced DAZN as THE place to see. Together with director Ernest Desumbila we turned existing TV footage into larger than life sports moments.

 

The integrated campaign showed a world full of giants, witches, statues and confetti and turned DAZN from underdog to MVP.

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Client: DAZN

Agency: Kolle Rebbe

Role: Creative Direction